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SEGMENT: COLLEGE & UNIVERSITY
2015 F&B revenue: $62.3M*
2015 F&B purchases: $18.1M*
Audience size: 39,712*
Location: West Lafayette, Ind.
Purdue reportedly has enacted new efforts to combat dining hall overcrowding as its student body grows, enabling students to use their meal swipes in on-campus restaurants and when making nighttime purchases at its campus food truck. The school also opened a pop-up taproom on campus this fall.
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*Technomic estimate
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