Franceen Friefeld, RD, LD, Ph.Ed., CEO and board chair of The Foodservice Wellness Institute is a freelance wellness consultant, recognized thought leader, and innovator who has led the implementation of wellness programming in more than 6,000 foodservice establishments across North America.
She has seen a lot of changes in the hard-to-define space of wellness over her career. Growing up, her mother was a well-known dietitian who often tested her culinary creations on Franceen and friends, who were happy to try the results. Getting people to try healthier foods has been the essence of her mission, and now her house is the popular place in the neighborhood for the next generation, as she carries on that work. And of course, with so many foodservice operations, it’s not just her neighborhood she’s been able to change for the better. In this episode of the FSD podcast Onsite with FSD, we talk about the many different pieces to the wellness puzzle, especially facing the onsite food service community, from perceptions of health to fat-phobia and unrealistic body image to making plans that are truly holistic in furthering the wellness of those we serve.