Wawa wants a bigger piece of the corporate catering pie

Restaurants are about to get more competition for a share of office catering dollars. Convenience store chain Wawa announced it’s teaming up with ezCater to expand its presence in corporate catering.

All 1,000 of the c-store’s locations launched on the ezCater platform Tuesday, allowing workplaces across the mid-Atlantic states, Washington D.C. and Florida to order up the brand’s breakfast sandwiches, hoagies and other signatures.

Wawa is one of the nation’s leading convenience store chains when it comes to foodservice, according to Restaurant Business sister publication CSP. It’s earned a reputation for freshness and menu innovation.

“Thanks to this new partnership with ezCater, we now have the ability to reach more business customers with our fresh offers, perfect for breakfast, meetings and corporate events,” said Steve Hackett, Wawa’s director of digital experience, in a statement. “We see this as a great way to provide even more convenience to the business community.”

Wawa’s Sizzli Breakfast Sandwich Box features 12 assorted individually wrapped sandwiches layered with eggs and ingredients including sausage, bacon and/or cheese on bagels and croissants. There’s also a bagels, coffee and OJ bundle, a doughnut box and a bagel box.

For lunch, there are hot selections such as Meatball Hoagie Hot Trays, Mac & Cheese Hot Trays, Mashed Potato Trays and combos of these. On the cold side, Wawa offers various sub sandwiches, salads and soup and sandwich combo boxes and bundles.

Wawa offer both hot and cold trays and boxes for lunch catering.

Although post-pandemic hybrid and remote workers are keeping office building occupancy below 100%, the return to the workplace is gaining momentum, according to ezCater. Bookings through the company’s marketplace platform were up 87% year over year, attributed to the draw of catered breakfasts and lunches to tempt people to come into the office.

“Our customers count on us to provide a variety of reliable caterers for all of their food for work needs, whether that’s for breakfast meetings, daily employee lunches or anything in between,” said Mike O’Hanlon, chief partnership officer of ezCater, in a statement. “Wawa's iconic lunch staples and breakfast options like the Sizzli make them fan-favorites."