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Tune into Menu Feed, a culinary-centered podcast hosted by Senior Editor Patricia Cobe. Menu Feed is produced in collaboration with FSD’s sister publication, Restaurant Business.

How Modern Market’s chef brings a farm-to-table ethos to the growing fast casual

Nate Weir’s obsession with sourcing, sustainability, clean-label ingredients and more provides an accessible gateway to healthier eating.

Patricia Cobe, Senior Editor

October 21, 2021

Nate Weir developed his farm-to-table ethos early, growing up in Haiti and watching his mother shop at the local markets and cook with whatever was fresh that day. That experience informs the menu at Modern Market, the health-centric fast-casual concept where he has been the head chef for 10 years and currently serves as VP of culinary.

Nate weir
Nate Weir

In 2020, Weir also began overseeing the menu at Lemonade, a California-based chain with a similar mission of offering guests fresh, hand-crafted food. Both brands are laser-focused on sustainable sourcing, clean ingredients and scratch cooking. Listen as Weir talks about optimizing the menu to position both chains for growth and how he’s pumped to continue the incredible ride he’s been on.

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About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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