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How Bartaco refreshes its beverage menu in tune with its Mexican beach vibe

From cocktails to go to a rotating list of seasonal drinks, Beverage Director Nicole Quist is all about keeping it fresh.

Patricia Cobe, Senior Editor

March 4, 2021

Bartaco’s Mexican beach vibe attracts a lively crowd drawn by the concept’s fresh, made-to-order drinks and authentic tacos. During the pandemic, Beverage Director Nicole Quist launched a successful cocktails-to-go program—a challenge to put in place across 20 locations in 11 states with different sets of regulations. The to-go program continues, along with an acceleration of menu development on the drinks side. For Margarita March, an annual Bartaco promotion, Quist crafted a rotating roster of seasonal, culinary-inspired cocktails, such as the Pineapple Express and Verde Cooler. Listen as she shares her excitement about the beverage program at Bartaco.

About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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