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5 ways to win with limited-time menu items
Technomic shares some ingredients behind successful short-term offers.
6 Slides
Menu innovation is coming at a faster and more intense pace as the competition for customers heats up. In restaurant and retail foodservice, limited-time offers have become more popular as an avenue to introduce new dishes. Over the past five years, LTO launches have increased by 64%, according to FoodService Director sister company Technomic. LTOs and new menu launches also can spark interest and drive traffic in noncommercial operations. Lauren Hallow, consumer insights manager for Technomic, dug into the data and shared these essential ingredients for developing and marketing a menu item that’s right for your operation.Photograph: Shutterstock
5 ways to win with limited-time menu items
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