Jamba Juice to Target School Market

Jamba Juice is targeting the K-12 sector with a new platform called JambaGo, designed as a licensed outlet that could go into self-service venues, but which also can deliver a healthier a la carte option to schools struggling to find appealing alternatives to traditional "junk food," reports Nation's Restaurant News.

The concept's footprint is about the size of a soda fountain beverage dispenser. It delivers the chain's branded packaged products as well as a number of pre-blended smoothie alternatives made from fruit and designed to meet nutritional mandates now set by many states and localities.