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A sweet career shift

Sad beginnings with happy endings. Returning to the office Monday after a weekend-long illness, I was desperately seeking some feel-good news. I found it in my e-mail inbox, in the form of a link to an article in last Saturday’s Wall Street Journal.

Paul King

September 14, 2009

2 Min Read
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Returning to the office Monday after a weekend-long illness, I was desperately seeking some feel-good news. I found it in my e-mail inbox, in the form of a link to an article in last Saturday’s Wall Street Journal.

The write-up was part of a group of articles about executives at Lehman Brothers who lost their jobs when the financial firm went bankrupt a year ago. One of those executives was Sally Saltzbart Minier, who oversaw the foodservice program for the multinational company’s offices in North and South America.

The one-time president of the Society for Foodservice Management has started a new life, as a baker and head of new own little company, Sweet Sally’s Bakeshop. Working out of a kitchen—rent-free, for now—in Whippany, N.J., Sally is pulling 16-hour days recreating baked goods from recipes passed down from her mother and grandmother. She began taking orders last month for her first two specialties, a chocolate rugelach and an item she calls “big apple crackle,” made with matzoh and caramel.

Sally takes only online or wholesale orders to save on the cost of a retail outlet. Telling the WSJ that “food is in my blood,” she expressed no resentment at Lehman for her career shift. Rather, she called it the impetus she needed to do something she had dreamed about but was afraid to act on. I can relate to that; something similar happened to me earlier in my career.

I wasn’t surprised by the article, as Sally had sent me information earlier this year about Sweet Sally’s. Still, it was good to read a story about someone I know turning a negative into a positive, and I hope the media coverage gives her fledgling bakery a boost.

Sally, if you read this, I know we probably won’t see you at the SFM conference later this month in San Francisco, but on the off-chance you do make the trip, could you bring rugelach?

About the Author

Paul King

A journalist for more than three decades, Paul began his career as a general assignment reporter, working for several daily and weekly newspapers in southwestern Pennsylvania. A decision to move to New York City in 1984 sent his career path in another direction when he was hired to be an associate editor at Food Management magazine. He has covered the foodservice industry ever since. After 11 years at Food Management, he joined Nation’s Restaurant News in 1995. In June 2006 he was hired as senior editor at FoodService Director and became its editor-in-chief in March 2007. A native of Pittsburgh, he is a graduate of Duquesne University with a bachelor’s degree in journalism and speech.

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