Ovations in Partnership to Expand Gaming Segment Penetration

Ovations Food Service has announced a strategic partnership with Innovation Food & Beverage to provide advisory and management services to gaming, resort, entertainment and retail based F&B operations worldwide. The services the partnership plans to offer include F&B Research & Analysis, Venue Concepting & Implementation, F&B Branding, Positioning & Marketing, Facility Development & Renovation, Multi-Venue Financing & Asset Management and Hospitality Operations & Management.

"Ovations is extremely excited to enter into this partnership and values the longstanding relationships that Innovation has in the gaming and entertainment industry, particularly within the Native American gaming segment," says Charles Lawrence, VP of Business Development for Ovations Gaming Hospitality Management. "The partnership will help our clients develop more appropriate F&B strategy, maintain a more calculated focus on bottom line, and apply all of the tools needed for profitable F&B operations."

"In an environment of continuously shifting consumer preferences and historically low profit margins for certain amenity offerings within entertainment destinations, we anticipate that the combined experience, resources and best practices applications of the Innovation/Ovations team will be a game changer for the F&B industry," adds Steve Rittvo, Chairman/CEO of Innovation Food & Beverage parent The Innovation Group of Companies.

The timing of the partnership is critical, given the paradigm shifts currently being witnessed in the F&B industry. David Rittvo, Director of Innovation Food & Beverage observes, "Consumer demands are continuously changing and today's F&B patron is less aspirational, albeit more sophisticated. While it is no longer acceptable for F&B operations to be loss leaders, the constantly evolving dynamics specific to F&B have made it difficult for operators to keep on top of the latest data and apply best use practices specific to individual markets. This complex gap is what we aim to fill with our partners at Ovations Food Services."

Ovations serves over 120 destination and entertainment venues throughout the country.