MSU Basketball Arena Debuts Smartphone-based In-seat Ordering and Delivery Service

Basketball fans at Mississippi State University's Humphrey Coliseum now have the option of having concessions delivered to them in their seats with a click of a button from their smartphones. All they have to do is visit www.dawgsnax.com on their smartphone browser and place concession orders through the mobile optimized web application. The application allows fans to simply select menu items, enter credit or debit card information and seat location, and submit the order.

The DawgSnax service launched in Humphrey Coliseum during the men's basketball game against Ole Miss on Saturday, January 11, with an average delivery time of five minutes.

The service is the result of a partnership between software vendor SportSnax and MSU sporting events concessionaire Aramark. DawgSnax originally debuted last spring at MSU's Dudy Noble Field baseball field last spring. Aramark and SportSnax opted to offer the service at men's basketball games at the Humphrey Coliseum based on the high adoption rates by fans at Dudy Noble.

"We couldn't be more pleased to continue growing this cutting edge technology in Starkville with Aramark," says SportSnax Co-founder Daniel Payne. "Aramark has been an excellent partner to work with and we look forward to continuing our relationship with their team and improving services for fans."