Cowboys, Yankees Form Major New Concessions Player

The New York Yankees and the Dallas Cowboys, in combination with Goldman Sachs Group, Inc., have formed a concessions and retail management company that will operate catering, concessions, retail merchandising and other services at the new venues the two teams will be opening next year.

Legends had previously been announced as the concessionaire for the new Yankee Stadium when it opens next April. The Cowboys, who have been self-operating concessions at their current home in Texas Stadium, will open their new facility next fall. Both expected to be among the most lucrative concessions/retail contracts in the sports/entertainment segment.

Based in Newark, NJ, Legends will be headed by former Pizza Hut president Michael Rawlings, with former Centerplate senior vice president Daniel Smith as COO and former Delaware North executive corporate chef Rolf Baumann as corporate chef. It will compete for contracts at other professional venues as well as college and event facilities.