Best Convenience Retailing Concept: Univ. of Massachusetts-Amherst

Located in the W.E.B. Du Bois library in the middle of the UMass campus, Procrastination Station is a 24-hour meal service concept offering a menu of salads, hot and cold sandwiches (including breakfast sandwiches served round the clock), baked goods and gourmet hot and cold beverages. They are all made with natural and organic ingredients.

There are also organic and hand-cut fruit selections as well as organic bars and vegan/vegetarian packaged meals.  Replacing a 600-sq.ft. coffee shop with no running water and one electrical circuit, Procrastination Station occupies a 1,320-sq.ft. former circulation room space and not only generated a substantial increase in traffic but also has nearly doubled the average ticket. It has also shown a more than 400% increase in net profits from the previous space.

Project Team:

David Eichstaedt
Director of Retail Dining
Van Sullivan
Manager of Retail Dining
Ken Toong
Executive Director, Auxiliary Enterprises
Lynn Gordon
President,  Peoples Organic Coffee Cafe
Brian Amaral
Senior Associate, Livermore Edwards and Associates
Kevin Cromwell  
President, Cromwell Consulting