Use temporary tattoos to promote new concepts

When starting a new concept, one way to market is to take the logo or name and create a temporary tattoo. We hand these out with instructions to have the diners apply to their arm, take a photo and submit it in a contest, where they can win a prize such as an iPad or an Amazon gift certificate. 

C. Dennis PierceExecutive Director of Dining ServicesUniversity of ConnecticutStorrs, CT