Use in-house branding

Savor at McCormick Place developed the Green Thumb brand for menu items and products featuring its rooftop bounty; the latest is a pale ale made with the first crop of hops grown on the roof. Promoting that branding and the convention center’s green certification has brought in business from groups with a sustainability focus.

Kevin JezewskiAssistant Director of Food & BeverageSavor at McCormick PlaceChicago,