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Use in-house branding
Savor at McCormick Place developed the Green Thumb brand for menu items featuring its rooftop bounty. The brand is promoted alongside a green certification.
July 19, 2016
1 Min Read
Savor at McCormick Place developed the Green Thumb brand for menu items and products featuring its rooftop bounty; the latest is a pale ale made with the first crop of hops grown on the roof. Promoting that branding and the convention center’s green certification has brought in business from groups with a sustainability focus.
Kevin JezewskiAssistant Director of Food & BeverageSavor at McCormick PlaceChicago,
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