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QUOTE OF THE MONTH 2011

March 1, 2011

1 Min Read
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“I think it's creative marketing that really grabbed some attention.”
— Kate Reardon, spokesperson for the city of Everett, WA, talking about the “bikini barista” phenomenon sweeping the state. “Bikini baristas” are scantily clad servers (usually young women for some reason) used by some coffee shops to attract business in a very competitive market. A jury in Yakima recently found one shop owner guilty of indecent exposure for having her baristas wear bikini bottoms that were several shots short of a Grande, showed quite a Latte and, basically, Venti little too far…
— from Reuters, Feb. 4, 2011

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