Look to the next generation for focus groups

I’ve created a high school “focus group” to see what future college students will want in terms of foodservice. This year, I called up two now-seniors from the last group to get 10 of their friends together. I also include a sophomore or two so that I always have a contact for next year. Tapas, grain bowls and late-night breakfast all originated from this group.

Spiros VergatosAssistant Director of Retail OperationsVanderbilt UniversityNashville, TN