Food Away from Home
September 1, 2006
FM Staff
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Kellogg's Food Away from Home offers new ways to build coffee-related impulse sales.The company has acquired the exclusive rights to market, sell and distribute Mamma Says biscotti and Walkers shortbread cookies in the food-away-from-home channel. Individually wrapped biscotti require no preparation and have a 12-month shelf life, while Walkers' distinctive red tartan packaging and reputation for quality appeal to customers looking for a gourmet treat.Visit www.kelloggsfafh.com to learn more.
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