Combo Mambo

Matt Rapposelli, Steal This Idea, Ohio University

We discovered that at our food court most people wanted everything offered as combo meals. The change in business was instant. Most people were drawn to them, whereas before they would fret about what to order. We were able to reduce prices by pairing feature items with low-cost additions such as a large drink, so the perceived value is good while our actual cost is nominal.

,