Boba is big business: Here’s how to start sipping

Here at Onsite with FSD, we like to find topics we know a little bit about but think our listeners would love to know more about.

In this case, boba has been showing up on beverage trends lists quite a bit, with beverages in general showing lots of growth and opportunities on menus.

Botrista is a 360-degree beverage platform that was founded in 2017 by ex-Tesla engineer Sean Hsu. It makes sense that the platform uses intelligent AI and data-based decision making, allowing for boba with the touch of a button. The company itself has expanded five times over since 2022, another sign pointing to boba’s popularity.

There’s a cool community/social aspect of getting boba together as an event for human connection.

Botrista’s VP of Product & Beverage Innovation Rex Huang gives us the inside scoop on setting up a boba program, especially on college campuses, and shares his knowledge on the trendy sip.