WFF Names Business Development Director

The Women's Foodservice Forum has named Deborah Schwartz Griffin its director of business development with responsibility for business development and sales to generate new strategic relationships and revenue.

Schwartz Griffin has worked for a variety of companies in foodservice, accounting and meetings/events as well as for trade associations, television/radio and news/production organizations.

"Deborah brings extensive foodservice experience to the table," says WFF's Vice President of Operations/General Manager Anna Mason. "She is a strong addition to our team."

Most recently, Schwartz Griffin was director of sales & marketing for Trusted CFO Solutions, an accounting and solutions advisory firm for the professional services industry, where she partnered with seven new restaurant clients in the company's first six months and created their sales plan.

Schwartz Griffin has also served as director of national accounts for Atlanta Fixture & Sales Co., where her efforts led to a 20 percent increase in revenues. Prior to this role, she worked for more than six years as vice president of membership & sponsorship sales with the Georgia Restaurant Association. Earlier in her career, she helped generate more than $4 million in new business and nontraditional media revenue at WSB-TV as a business development/co-op/vendor specialist.