PFG, UNFI Strike Natural Products Alliance

Haddon Reines

A strategic partnership forged between Performance Food Group (PFG) and UNFI (formerly United Natural Foods Inc.) will give customers of PFG's broadline distribution services access to more than 20,000 natural and organic foodservice and retail pack products stocked by UNFI. The selection also includes more than 2,000 gluten-free items and more than 4,000 kosher products.

Through the alliance, PFG customers can add the UNFI products to their regular orders and they will be shipped along with

“We at Performance Food Group have entered into a redistrbution agreement with United Natural Foods,” says Haddon Reines, PFG's director of sales for the education and healthcare markets. “We feel the relationship is going to solve one of the major issues related to our customers obtaining natural and organic products through this partnership. We think this is going to be a terrific service to the industry in general and we look forward to better meeting the needs of our customers and to the customers of United Natural Foods.”