Butterball Chooses Marriner as Foodservice Agency of Record

Butterball has selected Marriner Marketing Communications as its full-service foodservice agency. With a strong national distribution presence, Butterball anticipates a partnership with Marriner will foster marketing communications strategies to heighten awareness of the Butterball advantage with chefs and operators.

To increase visibility, elevate the brand and grow product offerings, Butterball and Marriner will create deeper connections with existing customers and explore new market opportunities. Tapping into various foodservice segments and further penetrating national accounts will involve a multitude of integrated communications approaches to strengthen its market share and help grow sales.

“Butterball is trusted by a wide array of people who rely on us to bring our leading, quality turkey to their tables,” says Richie Jenkins, Butterball’s director of foodservice marketing. “We are committed to extending this brand appreciation and executing an aggressive go-to-market strategy in food away from home. Marriner’s expertise in the foodservice industry and in the turkey category is well-known, and I’m confident that together we can achieve great success.”

Tighe Merkert, president of Marriner Marketing Communications, commented, “We are very excited about our new partnership with the leading turkey provider. It is the power of the Butterball name and the experienced foodservice leadership team that attracted us to this opportunity. This is a brand that has momentum, and our target-centric marketing approach and dedication to clarity will help ignite their growth in the foodservice industry.”