Flavor-forward

Consumers in every generation crave spicy flavors, but that preference varies by degree.  Younger diners and men show more interest in very spicy sauces, while older consumers gravitate toward mellower, more moderate heat, according to Technomic’s Flavor Consumer Trend Report. Interestingly, Gen Z is partial toward fruity and salty flavors, says the report. But operators are turning to more than just hot ingredients to impart a pop of flavor. Spice blends—combinations of earthy, smoky, savory and/or hot flavors—are also on the rise. In response, operators are getting more adventurous with seasonings, trying unique flavors and combinations to prevent palate fatigue.