University taps student reviewers for dining feedback

West Virginia University in Morgantown, W.Va., has a program that provides student volunteers with free meal vouchers in exchange for honest reviews about their dining experiences, student media outlet The DA reports.

The university’s Secret Shopper program enlists student volunteers at the start of the school year. Students are given a meal voucher to a campus eatery and, after their meal, fill out an online survey rating their experience. Student reviewers typically get up to four assignments per semester.

Submitted surveys are read by four staff members in the dining services department, who decide if any changes need to be made based on the feedback received. Most of the changes made are minimal and are "just little things that keep employees and managers on their toes," Bryan Jarrell, dining services public relations manager, told The DA.

Read the full story via thedaonline.com.