Pitt expands frictionless shopping experience with second Just Walk Out deployment

The University of Pittsburgh has announced a continued collaboration with Chartwells Higher Education to bring Amazon’s Just Walk Out technology to its Pittsburgh campus as the Petersen Events Center, Pitt’s basketball arena/concert venue, will offer the technology in its frictionless Express Market outlet. This is the second Just Walk Out technology enabled installation at Pitt, with the first being The Market at Towers, one of the on-campus convenience stores.

“The University of Pittsburgh is fortunate to have a robust collaboration in place with Amazon,” notes Pitt Athletic Director Heather Lyke. “The addition of Amazon’s Just Walk Out technology to our fan experience at the Petersen Events Center is yet another way that the two parties continue to work together to drive innovation in collegiate athletics. "We are excited for our fans to enjoy this cutting-edge technology through our new ‘Pitt on the Go’ location!”

Customers enter the store using a credit card and select their items. The Just Walk Out technology detects what they take from or return to the shelves to create a virtual shopping session. When finished, customers simply leave the store without waiting in line, and the payment method used to enter the store is charged for the items taken.
Amazon’s Just Walk Out Technology uses artificial intelligence such as computer vision and deep learning techniques, including generative AI, to accurately determine who took what in any retail environment. The technology is designed to eliminate checkout lines and allow customers to spend less time shopping and more time getting on with their busy lives. Meanwhile, Just Walk Out allows the Pitt on the Go store to either be staffed as usual or operate partially unattended as guests can grab snacks and beverages conveniently and bypass checkout lines.

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