Jamal Rasoully's fast-casual phenom Halal Shack feeds college students' demand for halal food

On this episode of Onsite with FSD, CEO and Founder Jamal Rasoully brings us his unique perspective on why halal food is catching on with the general public and what he's been doing to share this cuisine with college students all over the country.

He started the Halal Shack concept when his own college years weren't that far behind him, and now he's not only at his alma mater, but in a growing number of campuses in which the community is ready for delicious chicken bowls. While those bowls may be the most popular, the menu is always changing and innovating with fusion-friendly ideas like wraps and pizzas.

With halal's halo effect of being a shorthand for humanely sourced, "clean" or "whole" food, it's no wonder college students are seeking it out.