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ENGAGING GUESTS
When starting a new concept, one way to market it is to take the logo or name and create a temporary tattoo. We hand these out with the instructions to have the diners apply them to their arm, take a photo and submit it in a contest, where they can win a prize such as an iPad or an Amazon gift certificate.
C. Dennis Pierce
Executive Director of Dining Services
University of Connecticut
Storrs, Conn.
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