Cold coffee is hot

Cold and iced coffee drinks are growing at a faster clip than hot ones, and they’re now the second most-consumed coffee or tea variety, according to Technomic’s most recent Beverage Consumer Trend Report. Within the iced coffee category, cold-brew varieties are driving this growth. Cold-brew mentions on menus increased 36% year over year and continue to gain traction as more operators add it to the coffee roster. Younger consumers are driving this interest, showing a preference for iced coffees as snacks as well as beverages.