Marketing

Restaurant marketing ideas and trends

Chains tweet for resolution busters

By Kelsey Squire on Jan. 04, 2016

Losing weight is traditionally the top New Year’s resolution. Here’s what IHOP, McDonald's and other chains are saying in 140 characters to discourage skipped restaurant visits.

P.F. Chang's tells its brand story

By Lizzy Freier on Nov. 14, 2016

Consumer research told P.F. Chang’s China Bistro that its diners didn’t know what was going on in the kitchen. Its new Farm to Wok campaign was designed to shed light.

Investing in Instagram bait

By Kelly Killian on Sep. 14, 2017

Concepts are reconfiguring their menu items to be camera-ready marketing tools.

5 ways restaurants are engaging diners for Halloween

By Brett Dworski on Oct. 26, 2017

Here’s how restaurants are hoping to scare up brand awareness—and sales.

Portillo’s launches ad campaign featuring over-the-top fan tweets

By Heather Lalley on Feb. 20, 2018

Standouts include, "If my last meal isn’t Portillo’s, I’m haunting the world."

Pizza Hut kicks off its NFL sponsorship

By Jonathan Maze on Apr. 23, 2018

The chain has enlisted wide receiver JuJu Smith-Schuster to be its social media correspondent during the upcoming draft.

3 ways to rev up your marketing strategy

By Lisa White on Jul. 12, 2017

Here’s how some operators are moving beyond cookie-cutter marketing.

Social media evolves from marketing to operations

By Amanda Kooser on Jun. 24, 2013

Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.

Floral exams

By Kelly Killian on Apr. 16, 2015

Even with a limited budget, flowers—fresh or faux—can increase exposure.

Wendy’s and Burger King shift their discounting rumble to the Twittersphere

By Alaina Lancaster on Jan. 25, 2016

The brands trash-talk one another about which has the poor deal.

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